Two years into the pandemic the impact that companies feel on their business and their employees has been fundamental. Businesses now have everything in question: their current business model, the success of their digital transformation plans and how to manage post-pandemic recovery efforts. Based on the shift of customer interactions to almost 100% online, and employees working remotely, there is a continuous need to digitize and evolve previous go-to-market strategies as well as customer and employee experience journeys in many industries to stay competitive and grow.