Nicole Zimmermann

Nicole is a Marketing, Communications, and Change Management executive with more than 20 years of business excellence and leadership experience, coupled with extensive knowledge of global Markets. She develops successful go-to-market strategies focused on needs-based segmentation, brand positioning, digital Marketing, customer experience journeys and value-based propositions. She also helps companies transform their business models through cultural change management while infusing operational excellence and creating efficiencies by leveraging lean methodologies and agile principles. In addition she is a passionate champion of diversity, equity and inclusion, as well as coach and mentor to top talents across the world. Other expertise include fractional CMO, Board Services, academic Guest Lecturer at leading Business Schools and Key Note Speaker.




Marcus McCarty

Marcus McCarty is a seasoned Fortune 500 executive with experience in Transformation, Operations, Human Resources, Leadership Development, and Customer Experience. He has led lean and agile centers of excellence to ensure efficient delivery of operational process improvements, customer experience and retention initiatives, and digital transformation. And, he has been the executive sponsor of change management, communications, and leadership development programs.​

Marcus is a hands-on leader that has coached executive teams, front line associates, and everyone in between. He has run major restructuring, as well as mergers & acquisitions (including divestitures) for Fortune 500 companies. And he has helped design organizations, build and evolve operating models, and implement product development and innovation programs.

Repositioning of a global Payments Brand through digital Marketing Transformation

Developed a complete redesign of the Go-to-Market strategy with Marketing at the core of the change implementation for a leading, global Payments provider. This “structure follows strategy approach” covered:

  • Unified Needs-based Segmentation and Persona development for all regions
  • Global Marketing Transformation Strategy
  • Brand Re-Positioning incl. Thought Leadership Content
  • Digital B2B Demand Generation program
  • Digital Customer Experience approach
  • Creation and definition of all Industry Segment specific Value Propositions
  • Restructuring of regional and build out of global Marketing department
  • “Lean” optimization of all key operational processes (eg. Demand Generation, Budget & Events Management, Content & Campaign Creation etc.)

This supported the growth strategy to become the largest, global non-bank Payment’s provider.