Repositioning of a global Payments Brand through digital Marketing Transformation
Developed a complete redesign of the Go-to-Market strategy with Marketing at the core of the change implementation for a leading, global Payments provider. This “structure follows strategy approach” covered:
Unified Needs-based Segmentation and Persona development for all regions
Global Marketing Transformation Strategy
Brand Re-Positioning incl. Thought Leadership Content
Digital B2B Demand Generation program
Digital Customer Experience approach
Creation and definition of all Industry Segment specific Value Propositions
Restructuring of regional and build out of global Marketing department
“Lean” optimization of all key operational processes (eg. Demand Generation, Budget & Events Management, Content & Campaign Creation etc.)
This supported the growth strategy to become the largest, global non-bank Payment’s provider.
