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Marketing
TransformationRepositioning of a global Payments Brand through digital Marketing Transformation
Developed complete redesign of Brand and Go-to-Market strategy with Marketing as driver for the change implementation for a global Payments provider. This “structure follows strategy”approach covered:
• Global Needs-based Segmentation and Persona development
• Enterprise-wide Marketing Transformation Strategy
• Brand Re-Positioning incl. Thought Leadership Content
• Digital B2B Demand Generation & Customer Journeys
• Industry & Segment specific Value Propositions
• New Marketing organizational structure
• Lean optimization of Marketing operations
This supported the growth strategy to become the largest, global non-bank Payment’s provider.
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Corporate
TransformationEnterprise-wide digital Transformation & Change Management program
Based on agile principles and lean methodology developed an enterprise-wide set of initiatives, identifying growth and optimization opportunities for a global money transfer and payments brand. Driven by a customer centric strategy and focused on the employee experience to own the transformation in their respective regions, functions and roles. Leveraged a “lean toolkit” to educate, enable and empower the employees to deliver change. Delivered triple-digit million dollars in annual savings and double-digit growth in digital segments. -
Loyalty Programs
(Re)-Invention of C2C and B2B loyalty programs
In order to deliver customer experience excellence, rebuilt and rebranded a C2C and B2B customer loyalty program for a leading financial services company globally and a leading Telecommunication provider in Europe with significant retention and CLTV uplifts as a result. The new programs were designed with a customer first approach in mind - focusing on ease of use, easy to earn and redeem points with specific B2B benefits. C2C Loyalty members in the new program on average completed 3x times more transactions than non-members, B2B members had a 2.5x times higher retention rate which drove for both segments 4-6x times more revenue annually. The C2C program currently has 30+ million members globally and is live in 48+ countries. -
Diversity,
Equity & InclusionDiversity, Equity and Inclusion Strategy & Plan for a leading Fortune 500 Financial Service Company
Coordinated globally and spearheaded the development of a holistic, enterprise-wide DEI strategy and action plan based on company vision, mission and values. Data-driven approach based on internal and external research that provided insights to define action plans, identify gaps and develop gap closing measures. Became part of the overall company’s Environmental, Social and Corporate Governance (ESG) strategy.
Marketing Transformation
Repositioning of a global Payments Brand through digital Marketing Transformation
Developed complete redesign of Brand and Go-to-Market strategy with Marketing as driver for the change implementation for a global Payments provider. This “structure follows strategy”approach covered:
• Global Needs-based Segmentation and Persona development
• Enterprise-wide Marketing Transformation Strategy
• Brand Re-Positioning incl. Thought Leadership Content
• Digital B2B Demand Generation & Customer Journeys
• Industry & Segment specific Value Propositions
• New Marketing organizational structure
• Lean optimization of Marketing operations
This supported the growth strategy to become the largest, global non-bank Payment’s provider.
Corporate Transformation
Based on agile principles and lean methodology developed an enterprise-wide set of initiatives, identifying growth and optimization opportunities for a global money transfer and payments brand. Driven by a customer centric strategy and focused on the employee experience to own the transformation in their respective regions, functions and roles. Leveraged a “lean toolkit” to educate, enable and empower the employees to deliver change. Delivered triple-digit million dollars in annual savings and double-digit growth in digital segments.
Loyalty Programs
In order to deliver customer experience excellence, rebuilt and rebranded a C2C and B2B customer loyalty program for a leading financial services company globally and a leading Telecommunication provider in Europe with significant retention and CLTV uplifts as a result. The new programs were designed with a customer first approach in mind – focusing on ease of use, easy to earn and redeem points with specific B2B benefits. C2C Loyalty members in the new program on average completed 3x times more transactions than non-members, B2B members had a 2.5x times higher retention rate which drove for both segments 4-6x times more revenue annually. The C2C program currently has 30+ million members globally and is live in 48+ countries.
Diversity, Equity & Inclusion
Coordinated globally and spearheaded the development of a holistic, enterprise-wide DEI strategy and action plan based on company vision, mission and values. Data-driven approach based on internal and external research that provided insights to define action plans, identify gaps and develop gap closing measures. Became part of the overall company’s Environmental, Social and Corporate Governance (ESG) strategy.
